AI meets Negotiation Expertise
Yadvinder Singh Rana
About the show
<p>The art and science of negotiation is undergoing its biggest transformation in decades.<br>Our research, involving 120 experienced negotiators in complex business deal simulations, demonstrates that LLMs fundamentally change negotiation dynamics.<br>When only one party has access to LLM support, they achieve notably better outcomes: buyers gained 48.2% and sellers 40.6% more value compared to their counterparts.<br>Even more compelling, when both parties use LLM support effectively, joint gains increase by 84.4% compared to traditional negotiations.<br>However, achieving these results requires mastering both negotiation fundamentals and LLM capabilities. Neither alone is sufficient.</p>
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