Inside the Creator Economy

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About the show

<p><strong>Inside the Creator Economy</strong> explores how creator-led marketing is transforming the way modern brands grow.</p><br><p>Hosted by <strong>Sanna Ödmark</strong> and<strong> Frida Ekholm </strong>from<strong> Cure Media</strong>, the podcast brings you into the conversations shaping the next era of the creator economy — featuring CMOs, founders, creators, platforms and growth leaders from across Europe.</p><br><p>This isn’t a podcast about isolated creator campaigns. It’s about the bigger shift: what happens when creators move from being a marketing channel to becoming part of a brand’s core strategy.</p><br><p>Every week, we dive into the questions leaders are navigating right now:</p><ul><li>What does it really take to stay culturally relevant?</li><li>What can brands learn from creators who build communities, not just audiences?</li><li>And how do organisations structure