Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

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About the show

Social Media for B2B Growth is the podcast for B2B marketers, social media managers and business leaders who want to use LinkedIn properly, without relying on hacks, shortcuts or recycled advice. Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this show helps B2B organisations turn LinkedIn into a trusted business growth channel. Each episode shares practical LinkedIn marketing strategy for B2B teams that want to build brand trust, strengthen their Company Page, activate employees and support longer sales conversations. With a mix of solo episodes and expert guest interviews, Michelle shares real-world insights from working with B2B marketing teams, sales leaders and business owners who want more than vanity metrics. The focus is on clarity, credibility and sustainable growth. You’ll learn how to: • Build credibilit