For everyone outside the industry, podcast numbers are invisible. There's no public view counter, no follower badge, no obvious way to tell whether a show reaches two thousand people or two million. The data simply isn't shown to the average person. You're left guessing — judging a podcast by its cover art and a gut feeling.
But that data does exist. The companies spending millions of dollars on advertising across Spotify, Apple Podcasts and the big audio networks get access to a great deal of the backend — real reach, real audience size, the numbers that actually decide where ad money goes. It's just locked behind ad platforms and enterprise contracts that ordinary creators, marketers and businesses never see.
We bring together signals from the same kind of sources advertisers rely on, model them into clear per-episode and monthly audience estimates, and present them for 2.84 million podcasts — openly. So a small brand planning its first campaign can see the same picture a media agency does. So a creator can size up a cross-promotion partner honestly. So anyone can finally tell how big a show really is.
The numbers you see are estimates, clearly labelled as such, and they get sharper as we fold in more partner data. Where a show has shared verified figures, we show those instead. The goal is simple: take the information that was only ever available to the biggest spenders, and make it available to everyone.