Growth22 Apr 2026
Podcast SEO: How to Get Discovered
A practical guide to titles, descriptions, episode keywords, transcripts, directory listings, and chart dynamics that drive organic podcast discovery.
5 min readIndustry19 May 2026 · 5 min read
The Rise of Independent Podcast Networks
Independent creators are banding together into ad-sales networks — here's what's driving the trend and what it means for advertisers buying across a network.
Read article →Growth18 Mar 2026
Cold Outreach to Podcast Hosts That Actually Gets Replies
Most pitch emails land in the trash. A research-first approach — with a clear ask and genuine personalization — dramatically changes that outcome.
5 min readAdvertising24 Feb 2026
Dynamic Ad Insertion, Explained
How ads get stitched into podcast episodes at download time — and what targeting, frequency capping, and server-side delivery mean for advertisers and listeners.
5 min readAudience Data13 Jan 2026
Podcast Audience Demographics: What You Can and Can't Know
Survey data, platform signals, and inferred estimates all tell different parts of the same story. Here's how to reason about audience fit when perfect data doesn't exist.
5 min readHow-to16 Dec 2025
How to Vet a Podcast Before You Sponsor It
A practical checklist for marketers and brand advertisers to evaluate podcast activity, audience size, engagement, brand safety, and past sponsors before committing budget.
5 min readGrowth25 Nov 2025
Podcast Influencer Marketing, Explained
Podcast hosts command unusual trust. Here's how to treat them as a distinct influencer category, measure real reach, and structure host-read deals that convert.
5 min readHow-to5 Nov 2025
How to Build a Podcast Media Plan From Scratch
A step-by-step guide to setting goals, sizing budgets, shortlisting shows with audience data, negotiating placements, and measuring what actually matters.
5 min readIndustry14 Oct 2025
How Podcast Charts Actually Work
Apple and Spotify charts measure recent follows and saves, not total listeners. Here's what that means for how you read, use, and misread them.
5 min readAdvertising9 Sep 2025
How to Measure Podcast Advertising ROI
Podcast ads are hard to track — but not impossible. Here's a practical breakdown of every attribution method available to advertisers today.
5 min readAdvertising19 Aug 2025
Niche vs Big Podcasts: Where Ad Dollars Work Harder
Big podcasts deliver reach; niche shows deliver intent. Here's how to read CPM efficiency, conversion, and trust signals — and build a portfolio that balances both.
5 min readHow-to22 Jul 2025
How to Find a Podcast's Contact Email
A practical five-step guide to tracking down a podcast's booking or sponsorship email — from RSS metadata to social profiles — without wasting cold-outreach time.
4 min readAudience Data10 Jun 2025
What "Monthly Listeners" Actually Means
Monthly listeners sounds like a single number, but platforms calculate it differently. Here's how to read it without getting misled when comparing shows.
5 min readIndustry20 May 2025
The State of Podcast Advertising in 2025
Podcast ad spend is maturing fast — here's where dynamic insertion, YouTube distribution, measurement standards, and network consolidation are reshaping the market.
5 min readAdvertising15 Apr 2025
Host-Read vs Programmatic Podcast Ads: How to Use Both
Host-reads convert on trust; programmatic wins on scale. Here's how the two ad formats actually differ — and how smart buyers blend them.
5 min readAdvertising4 Mar 2025
How to Choose the Right Podcasts for Your Ad Campaign
Raw download numbers rarely predict campaign success. Here's a practical framework for vetting podcasts on audience fit, reach quality, host trust, and brand safety.
5 min readGrowth21 Jan 2025
The Complete Guide to Podcast Cross-Promotion
How to find right-sized podcast partners, structure a fair swap, script the promo, and measure real audience lift — the highest-ROI growth channel most shows underuse.
5 min readAdvertising12 Nov 2024
Podcast Ad Pricing, Explained
CPMs, host-reads, baked-in vs. dynamic — here's how podcast advertising is actually priced and what moves the number up or down.
5 min readAudience Data27 Aug 2024
Why Download Numbers Don't Tell the Whole Story
Raw download counts are easy to misread. Here's what the IAB definition, auto-downloads, and back-catalogue effects mean for your media buys and sponsorship decisions.
5 min readAudience Data18 Jun 2024
How to Estimate a Podcast's Real Audience Size
Listen counts are private by design. Here's how to read the signals that actually reveal how big a podcast's audience is — and why modelled estimates beat gut feel.
5 min read